Managing Google Business Profiles for Multi-Location Medical Practices in NYC

Patients will be looking for local options. For example in a big city like New York, if you have an office in Manhattan, you might not be listed easily for anyone from Brooklyn. If you are looking for local options in Queens, you may not be relevant to anyone outside of Queens. Each office should have a profile that reflects their local community. However, keeping multiple profiles consistent can be tricky.

One Office, One Profile

Google expect your profile to be for a real place which you can offer patients services. If you have a staffed office which has regular opening hours, generally you should have a profile. Virtual offices, rarely used rooms and mailboxes can cause issues. Before creating or maintaining a profile, consider if patients can actually come to this address and have services provided.

Checklist

For each of your offices ensure:

Business Name – Use the name of the business as displayed on your sign. Don’t add extra info like areas or keywords.

Address – Include suite/floor numbers. Exactly as the patients would see on the door.

Phone Number – Ensure it is a number that can be contacted for this office and keep this consistent across your online presence.

Opening Hours – Each location will have different working times. Ensure you have regular and public holiday times for each office.

Categories & Services – Be relevant to what is actually offered.

Website – Link to a specific page for the location.

Photos – Include real photos of the entrance, waiting room and staff for each location. This helps patients identify the building.

Keep Website & Profiles Consistent

Your profiles will be compared to your website by both patients and Google. Having a specific page for each office with the same address, phone number and opening hours will give people confidence. Having one page listing all your offices together can cause confusion for people and search engines.

Access & Ownership

Having multiple locations can be confusing for access. Consider who will be the owner of the account, who will manage each office and who will be replying to reviews. Ensure you are using business emails and not personal ones. Remove any past employees/old agencies quickly. If you have a large group, consider using the bulk tools provided by Google. This can save time when adding multiple locations.

Review Management

Reviews will be specific to each office. Patients often mention specific doctors or front of house staff. Ensure you have someone responding quickly and politely to each location. Keep responses brief and never confirm they are patients or include any health related information.

Example

Having consistent listings will look like having the same practice name, unique address and phone number for each office, the same opening hours as the location page on your website and one link to the specific page. If anything is different on your profile to your website and other directories, amend the source and update the others.

5 Steps

List all of your offices and decide which should have a profile.

Create a master spreadsheet with correct details for each office (name, address, phone, opening hours and website).

Ensure all profiles match the spreadsheet and make any changes.

Assign an owner and manager for each profile. Remove any outdated access.

Schedule a monthly check to ensure opening hours, reviews, photos and any suggested changes are up to date.

Conclusion

Having multiple locations will be successful if each office follows the simple process of having one accurate record, one clear owner and one regular check. Start by creating a master spreadsheet, ensuring each profile matches the page on your website and monitor reviews for each location. Your Google Business Profile is often the first thing patients will see for each of your offices. Contact Nova Reach Digital to create a process that suits your practice. View our marketing services or find us on the map.

Note: Originally published here