LAIBA CHAUHDRY (@Laibach) | GuestCountry Author Profile

Nov 11, 2026

Using Synthetic Audiences for Concept Evaluation, Product Testing and Consumer Insights

Your team has spent three months building a new product. Launch day is close. Then someone asks the questions nobody wants to hear. Have we checked th...

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Nov 04, 2026

Understanding the Patient Journey: How Mobile Ethnography Captures Real-Life Experiences

A patient with asthma gets ten minutes with their nurse. The nights spent coughing on the sofa, the early exit from the bus and the worried child at h...

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Nov 04, 2026

Open vs. Guided vs. Flexible: How to Choose the Right Method of Journal or Diary Study in Market Research

Your research team has set up a journal or diary study. Participants are recruited, the schedule is ready, and then they hit the first big question. S...

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Oct 28, 2026

AI Study Assistants: How to Support Research Participants Beyond FAQs

Research has moved onto participants’ phones. According to the Pew Research Center, 91% of U.S. adults now own a smartphone, and many take part in d...

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Oct 28, 2026

What Are Journal or Diary Studies in Market Research? Types, Use Cases, and Benefits

Your research team conducted the study. The results came out clean. But when stakeholders and decision-makers asked one question, the team went blank....

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